What does it mean to be working in Bihar? A state with a population of 104 million people and some of the highest maternal and infant mortality rates in the world.
We continually track the reach and usage of our interventions, and use a range of approaches and methodologies to evaluate their impact on family health in Bihar.
We're taking a 360 degree approach to improving family health in Bihar; extending ideas across multiple platforms, where messages reinforce each other to reach multiple audiences.