As part of the Ananya programme, BBC Media Action is shaping demand and practice related to family health in Bihar, one of India’s poorest states.
What does it mean to be working in Bihar? A state with a population of 104 million people and some of the highest maternal and infant mortality rates in the world.
BBC Media Action is working with partners, ranging from NGOs and street theatre companies to major players in the commercial mobile industry.
We're taking a 360 degree approach to improving family health in Bihar; extending ideas across multiple platforms, where messages reinforce each other to reach multiple audiences.
We continually track the reach and usage of our interventions, and use a range of approaches and methodologies to evaluate their impact on family health in Bihar.