At BBC Media Action, a human-centred design process ensures that powerful and creative ideas result in innovative communication solutions. Read more…
At BBC Media Action, a human-centred design process ensures that powerful and creative ideas result in innovative communication solutions. Read more…
This entails understanding context (social, cultural, economic, political), as well as what the intended beneficiaries of a program currently know, think, feel and do in the realm of the targeted behaviour. It also identifies key influencers.
In this phase of the HCD process, the goal is to mine data collected in the ‘Immerse’ stage for insights into how social and behaviour change can be achieved.
Based on the insights from the ‘define’ phase, focus is turned to generating and developing ideas for solutions.
Functional requirements defined during the ‘ideate’ phase, including technical architecture, are fleshed out to design and build basic prototypes.
The objective here is to learn quickly about what works for audiences and what doesn’t. The HCD process often requires revisiting the ideation stage multiple times.