BBC Media Action is in the business of creating innovative, engaging, and impactful communication solutions that create long-lasting social change.
We take a difficult problem as our starting point, then learn all that we can about the problem and the people it affects. Following this, we design strategy and build ideas to help solve the problem, then pressure-test those ideas. We work in partnership with governments, other NGOs, and private sector organizations to implement and monitor these ideas and conclude by evaluating the impact.
Once these solutions have been implemented successfully at scale and are shown to have impact, we work to transition the long term running and management of these solutions to other partners – government, NGOs, and even private sector organisations – to ensure the long-term philanthropy-independent sustainability of these solutions.
Our particular approach to project design and implementation is both effective in achieving change in highly challenging development contexts and in developing communication solutions that can be scaled up nationally. All our communication solutions are designed for scale from the get-go and informed by the following principles:
• Appropriate technology, media, and platforms
• Public and private sector partnerships
• Global access, through licensing content for the widest possible use
• Global learning, by publishing and sharing not just impact but implementation science