At BBC Media Action, scale is the innovation. Read more…
BBC Media Action’s approach to project design and implementation is both effective in achieving change in highly challenging development contexts and in developing communication solutions that can be scaled up nationally.
As well as positively impacting maternal and child health outcomes in Bihar, many of BBC Media Action’s health communication innovations have been scaled across other Indian states and nationally.
BBC Media Action puts the communities it serves at the heart of its work. This means that the media, technology and platforms that are chosen are based on what is most appropriate for the audiences concerned.
Effective partnerships are crucial for implementing ground-breaking behavioural change communication initiatives at scale.
