Over the last eight years, the ground-breaking behavioural change communication initiatives designed and delivered by BBC Media Action in India, have been subject to rigorous evaluations – both qualitative and quantitative. Data suggests that exposure to the health communication interventions initially developed in Bihar, were associated with improved performance of frontline health workers (FLWs) and healthier behaviour within families.
Timely and targeted research – as well as informing on impact – can also be an effective diagnostic tool for helping to streamline services and provide course corrections where necessary. As a result, data driven management is central to all BBC Media Action’s interventions.
BBC Media Action and partners have conducted multiple research studies to inform and shape the national scale up of Kilkari and Mobile Academy. These have included weekly and monthly analysis of system generated data for the three years of project implementation; multi-state call centre surveys and user perception studies. Research studies have also been implemented or are in process to evaluate the impact of the services, including a pioneering research study on the impact of Kilkari, led by the Johns Hopkins University.