This policy briefing documents a particular approach to project design and implementation that proved effective both in achieving change in Bihar and in developing health communication that could be scaled up nationally.
An in depth analysis Kilkari brings to light learnings around mHealth mobile channels, business models, marketing strategy and technology deployment along with key lessons learned and best practices.
Families exposed to Mobile Kunji messages were found to be more likely to practice positive behaviours related to birth preparedness and complementary feeding.
The study finds that community health workers regard the job aid as a colleague and its usage improves trust, comprehension and acceptance of information by the families.
A case study on Mobile Academy and Mobile Kunji underpins how technology has helped women seize new opportunities and improved their lives across India.
This policy briefing, drawing on BBC Media Action's direct experience in using phones to improve health education, focuses on how the mobile phone offers important opportunities for saving lives.
'Chaar Gaanth' is a BBC Media Action communication campaign that used TV and rural marketing activities to promote birth preparedness among families in Bihar.
BBC Media Action used street theatres to communicate critical information on birth preparedness to rural communities without access to media. More than 400,000 people watched the performance.