BBC Media Action has authored and co-authored a range of publications about its Reproductive, Maternal, Neonatal and Child Health Work in India with knowledge partners including the GSMA, Johns Hopkins University, MIT, Stanford University and more.
BBC Media Action has authored and co-authored a range of publications about its Reproductive, Maternal, Neonatal and Child Health Work in India with knowledge partners including the GSMA, Johns Hopkins University, MIT, Stanford University and more.
The briefing documents a particular approach to project design and implementation that proved effective in achieving change in the highly challenging environment of Bihar which could be scaled up nationally.
Produced by the Digital Impact Alliance (DIAL) in partnership with BBC Media Action and Esoko, the eBook 'Beyond Scale: How to make your digital development program sustainable' is a free online guide for NGOs.
The article provides preliminary findings of an impact evaluation currently being carried out by Johns Hopkins University, to evaluate the impact of Kilkari on women’s knowledge, attitudes and practices on maternal and child health indicators in India.
An in-depth analysis of Kilkari brings to light learnings around mHealth channels, business models, marketing strategies, technology deployment and best practices.
Families exposed to Mobile Kunji messages were found to be more likely to practice positive behaviours related to birth preparedness and complementary feeding than those who were not exposed to Mobile Kunji.
The study finds that frontline health workers credit the Mobile Kunji with building their confidence and knowledge of key issues, as well as improving the beneficiary’s trust, comprehension and acceptance of the information provided.
A case study of Mobile Kunji and Mobile Academy was included in the fourth volume of the mHealth compendium, produced by USAID
A case study published in the special issue of the MIT Innovations journal on digital inclusion narrates how Mobile Kunji is improving birth outcomes in Bihar, northern India.
A case study on Mobile Academy and Mobile Kunji underpins how technology has helped women seize new opportunities and improved their lives across India.
BBC Media Action used street theatre to communicate critical information on birth preparedness to rural communities without access to media. More than 400,000 people watched the performances.
"Chaar Gaanth" is a BBC Media Action communication campaign that used TV and rural marketing to promote birth preparedness.
This policy briefing, drawing on BBC Media Action's direct experience in using phones to improve health education, focuses on how the mobile phone offers important opportunities for saving lives.