We launched our mHealth services in Bihar as cross -operator services, with a standard VAS revenue share. This involved negotiating agreements with the leading mobile operators in India to make our mHealth services affordable and financially sustainable, to facilitate scale. Common short-codes across operators, enabled much wider access to the services. For example, any pregnant woman or mother in Bihar could subscribe to Kilkari given BBC Media Action’s partnership with the six largest Mobile Network organisations (MNOs) in India.
Another example of how partnering with private sector organisations helped facilitate scale was through the licensing of Suraksha Chakra (Safety Net), one of our interpersonal communication (IPC) paper-based toolkits to GroupM. The toolkit, which explains the importance of completing all doses of immunisations, was used by Dialogue Factory in their Safal Shuruat project in UP (Allahabad and Hardoi) to motivate parents to adopt timely and completely immunisation. The license agreement ended in August 2020.