OUTPUTS

Khoon Ka Rishta

Khoon Ka Rishta

The challenge for the Shaping Demand and Practices (SDP) project in Bihar was how to reach millions of families and persuade them to change their traditional health-related practices, when they had little or no access to formal education, mainstream media, or health infrastructure.

We overcame this problem by adopting a 360-degree approach, whereby we designed and developed a wide range of engaging communication outputs, including mass media interventions, mobile health programmes, community outreach, rural activation and interpersonal communication tools.