NGO partners

The Shaping Demand and Practices Project (SDP) showed how partnerships with NGOs and other civil society platform-owners can encourage lasting delivery of face-to-face communication activities.

Partnerships were formed with civil society platform-owners, like Project Concern International (PCI) and Jeevika (a World Bank-supported rural livelihood project) to enhance outreach, by using their existing self-help group platforms. After a licensing process, a formal agreement was signed allowing us to share various audio-visual outputs with PCI for their use.


Some of our family planning content, such as the IPC tool (Fayede ka Mantar) and an animated video, were licenced to Child In Need Institute (CINI), for use with young married couples in Jharkhand.