The Story of Kilkari – BBC Media Action
Posted on: May 27, 2020
By: admin
Category: Uncategorized
An overview of Kilkari – A maternal and child health service in India
Posted on: December 6, 2016
By: Sara Chamberlain
Categories: Community outputs, Innovation, Strategy
It’s been 12 months since we launched Kilkari, a mobile health education service designed to help new and expecting mothers make healthier choices and lead longer lives on a national platform for the Government of India. During this time Kilkari has successfully reached two million subscribers and is now reaching 750,000 subscribers every week. Very […]
Read moreScaling BBC Media Action mHealth services pan-India
Posted on: November 7, 2014
By: Sara Chamberlain
Categories: Innovation, Social Awareness |Tags: Bihar, BMGF, Community Health Workers, Kilkari, mHealth, Mobile Academy, Mobile Kunji
I’m exhausted, on the verge of illness and we’re very, very tired in the India office – but – we’re EXCITED! Why? Because in the last month, the Ministry of Health and Family Welfare in India has delivered maternal and child health content developed by BBC Media Action to more than 260,000 families. Kilkari, BBC […]
Read moreIt pays to put audience at the centre of design
Posted on: August 13, 2014
By: Harpreet Kaur
Categories: Innovation, Research |Tags: Bihar, Gupshup Potli, mHealth, Usability research
The ‘Gupshup Potli‘ usability testing reminded me of my first day as part of the Shaping Demands and Practices project team at BBC Media Action. It was my first meeting with our donors – the Bill & Melinda Gates Foundation (BMGF) – reviewing achievements and discussing how we could increase the reach of our project’s […]
Read moreTruth is stranger than fiction
Posted on: August 13, 2014
By: Amajit Mukherjee
Category: People |Tags: BMGF, Community Health Workers, mHealth, Mobile Academy, Mobile Kunji
I was tempted to write this blog post by a photo I saw the other day on Sue Desmond-Hellmann’s Facebook page. In the picture, Sue sat next to a Community Health Worker (CHW), who was proudly displaying her Mobile Kunji and all parties looked reasonably happy. This picture fills me with immense pride and satisfaction. […]
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