Radharani Mitra

Radharani Mitra has over 20 years’ experience in communication. She joined BBC Media Action, India in February 2007 after several years in advertising.

She has masterminded several national public service campaigns on sexual health, maternal and child health and tuberculosis. She has also formulated the communication strategy for a massive learning project in Bangladesh and shaped BBC Janala, the interactive learning brand. She has worked extensively on radio across themes such as gender, tuberculosis, bonded labour and maternal and child health.

In 2007, she conducted a special session on Development Communication at Columbia University, New York.

Currently as National Creative Director & Executive Producer, she is spearheading content across various platforms spanning innovative mobile services, mass media –TV, radio, outdoor, community mobilization groups and street theatre.


Transforming family health in India: lessons learned

Posted on: June 23, 2014 Categories: Innovation, People, Strategy | Tags: , , , , , , ,


Over the past three and a half years, a large team of over 250 people has been hard at work on an ambitious project that aims to improve family health in Bihar, one of the poorest and most populous states in India. This month about 60 of us came together to take stock of all […]

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Bihar has two i’s

Posted on: August 22, 2013 Categories: Innovation, Strategy

An insight mining exercise with husbands in Bihar

Draw up a balance sheet of Bihar. At first glance the negatives far outweigh the positives: it is one of the most populous states in India and one of the least developed. Abject poverty, illiteracy, poor infrastructure, caste-based politics and practically no governance for over four decades have cancelled out its rich history, natural reserves, […]

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