mHealth

Scaling BBC Media Action mHealth services pan-India

Posted on: November 7, 2014
By: Sara Chamberlain
Categories: Innovation, Social Awareness |Tags: , , , , , ,

A rural family in Bihar subscribing to Kilkari

I’m exhausted, on the verge of illness and we’re very, very tired in the India office – but – we’re EXCITED! Why? Because in the last month, the Ministry of Health and Family Welfare in India has delivered maternal and child health content developed by BBC Media Action to more than 260,000 families. Kilkari, BBC [...]

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It pays to put audience at the centre of design

Posted on: August 13, 2014
By: Harpreet Kaur
Categories: Innovation, Research |Tags: , , ,

Observation room at the Gupshup Potli usability testing lab

The ‘Gupshup Potli‘ usability testing reminded me of my first day as part of the Shaping Demands and Practices project team at BBC Media Action. It was my first meeting with our donors – the Bill & Melinda Gates Foundation (BMGF) – reviewing achievements and discussing how we could increase the reach of our project’s [...]

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Truth is stranger than fiction

Posted on: August 13, 2014
By: Amajit Mukherjee
Category: People |Tags: , , , ,

Sue Desmond-Hellmann with a CHW

I was tempted to write this blog post by a photo I saw the other day on Sue Desmond-Hellmann’s Facebook page. In the picture, Sue sat next to a Community Health Worker (CHW), who was proudly displaying her Mobile Kunji and all parties looked reasonably happy. This picture fills me with immense pride and satisfaction. [...]

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Conversations that transcend borders

Posted on: July 8, 2014
By: Ritika Pandey
Categories: Innovation, Strategy |Tags: , , ,

Odisha Chief Minister distributing Mobile Kunjii to ASHAs

At the launch of Mobile Kunji and Mobile Academy in Odisha, I revisited the question that had been on my mind through the six years I have worked in the development sector: What are the key ingredients of a compelling conversation, one that can lead to active change? So what are these ingredients? A starting [...]

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Dialing up change and hope

Posted on: June 19, 2014
By: Tanmay Guha Roy
Categories: Innovation, People |Tags: , , , ,

Sulekha Devi, ASHA, flaunts her Mobile Academy certificate

We were delighted at the lunch table when a colleague from Bihar narrated this story. There was a Community Health Worker (CHW), who was reluctant to show up at a Mobile Academy certificate distribution ceremony, because it conflicted with a wedding celebration at her village. But, when she heard that the District Magistrate would be [...]

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