Bihar

Power of audio visual

Posted on: November 10, 2015
By: Ashok Kumar Singh
Categories: People, Social Awareness |Tags: , , , ,

Bibi Anwari with her one-year-old child

‘Petpuja’ – our rural marketing campaign on complementary feeding – was in full swing. I was visiting a village called Nimaul to monitor progress. Fifty kilometres away from the district headquarter of Katihar in the state of Bihar, Nimaul is populous, flood-prone and visibly poor. On that sunny November morning, it was a great to [...]

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Scaling BBC Media Action mHealth services pan-India

Posted on: November 7, 2014
By: Sara Chamberlain
Categories: Innovation, Social Awareness |Tags: , , , , , ,

A rural family in Bihar subscribing to Kilkari

I’m exhausted, on the verge of illness and we’re very, very tired in the India office – but – we’re EXCITED! Why? Because in the last month, the Ministry of Health and Family Welfare in India has delivered maternal and child health content developed by BBC Media Action to more than 260,000 families. Kilkari, BBC [...]

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It pays to put audience at the centre of design

Posted on: August 13, 2014
By: Harpreet Kaur
Categories: Innovation, Research |Tags: , , ,

Observation room at the Gupshup Potli usability testing lab

The ‘Gupshup Potli‘ usability testing reminded me of my first day as part of the Shaping Demands and Practices project team at BBC Media Action. It was my first meeting with our donors – the Bill & Melinda Gates Foundation (BMGF) – reviewing achievements and discussing how we could increase the reach of our project’s [...]

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Transforming family health in India: lessons learned

Posted on: June 23, 2014
By: Radharani Mitra
Categories: Innovation, People, Strategy |Tags: , , , , , , ,

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Over the past three and a half years, a large team of over 250 people has been hard at work on an ambitious project that aims to improve family health in Bihar, one of the poorest and most populous states in India. This month about 60 of us came together to take stock of all [...]

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Dialing up change and hope

Posted on: June 19, 2014
By: Tanmay Guha Roy
Categories: Innovation, People |Tags: , , , ,

Sulekha Devi, ASHA, flaunts her Mobile Academy certificate

We were delighted at the lunch table when a colleague from Bihar narrated this story. There was a Community Health Worker (CHW), who was reluctant to show up at a Mobile Academy certificate distribution ceremony, because it conflicted with a wedding celebration at her village. But, when she heard that the District Magistrate would be [...]

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