PUBLICATION

MK-U&E-impact-evaluation_publand_1

MK-U&E-impact-evaluation_publand_1

Full report – Mobile Kunji Usage and Engagement Study

“Mobile Kunji has the power to strengthen the most important yet the weakest link in behaviour change communication – that between a community health worker and the marginalized communities she serves in media dark areas.

 

Early data on the impact of Mobile Kunji looks very promising – it shows improvement in the levels of engagement between community health workers and families, which in turn has resulted in greater awareness, more positive attitudes and self-efficacy, and higher adoption of healthy behaviours” – Andy Bhanot, Head of Research, BBC Media Action India.

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