Social Awareness

Power of audio visual

Posted on: November 10, 2015
By: Ashok Kumar Singh
Categories: People, Social Awareness |Tags: , , , ,

Bibi Anwari with her one-year-old child

‘Petpuja’ – our rural marketing campaign on complementary feeding – was in full swing. I was visiting a village called Nimaul to monitor progress. Fifty kilometres away from the district headquarter of Katihar in the state of Bihar, Nimaul is populous, flood-prone and visibly poor. On that sunny November morning, it was a great to [...]

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Scaling BBC Media Action mHealth services pan-India

Posted on: November 7, 2014
By: Sara Chamberlain
Categories: Innovation, Social Awareness |Tags: , , , , , ,

A rural family in Bihar subscribing to Kilkari

I’m exhausted, on the verge of illness and we’re very, very tired in the India office – but – we’re EXCITED! Why? Because in the last month, the Ministry of Health and Family Welfare in India has delivered maternal and child health content developed by BBC Media Action to more than 260,000 families. Kilkari, BBC [...]

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“I want to be like Mehendi…”

Posted on: May 26, 2014
By: Antara Gupta
Categories: People, Social Awareness |Tags: , , ,

Adolescent girls who aspire to be Mehendi

Last weekend, I was with 64 of my colleagues attending the Shaping Demand and Practices retreat. We looked back on the last three years of this enormous and complex project. We took stock of the highs and lows, the successes and challenges. Lots of people recounted their experiences and in the evening when we were [...]

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