Research

It pays to put audience at the centre of design

Posted on: August 13, 2014
By: Harpreet Kaur
Categories: Innovation, Research |Tags: , , ,

Observation room at the Gupshup Potli usability testing lab

The ‘Gupshup Potli‘ usability testing reminded me of my first day as part of the Shaping Demands and Practices project team at BBC Media Action. It was my first meeting with our donors – the Bill & Melinda Gates Foundation (BMGF) – reviewing achievements and discussing how we could increase the reach of our project’s [...]

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Stories of failure. And success.

Posted on: August 20, 2013
By: Siddhartha Swarup
Categories: Innovation, Research, Strategy |Tags: , , , , ,

A Community Health Worker  counselling a new mother using Mobile Kunji

How did the education system get it so wrong? Remember those multiple-choice tests where we had to pick one right answer? From the day we join school we are taught that there is always one right answer to a problem. Fortunately, life teaches us otherwise. Get married or not? One child or two? Job or [...]

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