Innovation

An overview of Kilkari – A maternal and child health service in India

Posted on: December 6, 2016
By: Sara Chamberlain
Categories: Innovation, Strategy

It’s been 12 months since we launched Kilkari, a mobile health education service designed to help new and expecting mothers make healthier choices and lead longer lives on a national platform for the Government of India. During this time Kilkari has successfully reached two million subscribers and is now reaching 750,000 subscribers every week. Very [...]

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Scaling BBC Media Action mHealth services pan-India

Posted on: November 7, 2014
By: Sara Chamberlain
Categories: Innovation, Social Awareness |Tags: , , , , , ,

A rural family in Bihar subscribing to Kilkari

I’m exhausted, on the verge of illness and we’re very, very tired in the India office – but – we’re EXCITED! Why? Because in the last month, the Ministry of Health and Family Welfare in India has delivered maternal and child health content developed by BBC Media Action to more than 260,000 families. Kilkari, BBC [...]

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It pays to put audience at the centre of design

Posted on: August 13, 2014
By: Harpreet Kaur
Categories: Innovation, Research |Tags: , , ,

Observation room at the Gupshup Potli usability testing lab

The ‘Gupshup Potli‘ usability testing reminded me of my first day as part of the Shaping Demands and Practices project team at BBC Media Action. It was my first meeting with our donors – the Bill & Melinda Gates Foundation (BMGF) – reviewing achievements and discussing how we could increase the reach of our project’s [...]

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Conversations that transcend borders

Posted on: July 8, 2014
By: Ritika Pandey
Categories: Innovation, Strategy |Tags: , , ,

Odisha Chief Minister distributing Mobile Kunjii to ASHAs

At the launch of Mobile Kunji and Mobile Academy in Odisha, I revisited the question that had been on my mind through the six years I have worked in the development sector: What are the key ingredients of a compelling conversation, one that can lead to active change? So what are these ingredients? A starting [...]

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Transforming family health in India: lessons learned

Posted on: June 23, 2014
By: Radharani Mitra
Categories: Innovation, People, Strategy |Tags: , , , , , , ,

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Over the past three and a half years, a large team of over 250 people has been hard at work on an ambitious project that aims to improve family health in Bihar, one of the poorest and most populous states in India. This month about 60 of us came together to take stock of all [...]

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