Blog

An overview of Kilkari – A maternal and child health service in India

Posted on: December 6, 2016
By: Sara Chamberlain
Categories: Innovation, Strategy

It’s been 12 months since we launched Kilkari, a mobile health education service designed to help new and expecting mothers make healthier choices and lead longer lives on a national platform for the Government of India. During this time Kilkari has successfully reached two million subscribers and is now reaching 750,000 subscribers every week. Very [...]

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Power of audio visual

Posted on: November 10, 2015
By: Ashok Kumar Singh
Categories: People, Social Awareness |Tags: , , , ,

Bibi Anwari with her one-year-old child

‘Petpuja’ – our rural marketing campaign on complementary feeding – was in full swing. I was visiting a village called Nimaul to monitor progress. Fifty kilometres away from the district headquarter of Katihar in the state of Bihar, Nimaul is populous, flood-prone and visibly poor. On that sunny November morning, it was a great to [...]

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Scaling BBC Media Action mHealth services pan-India

Posted on: November 7, 2014
By: Sara Chamberlain
Categories: Innovation, Social Awareness |Tags: , , , , , ,

A rural family in Bihar subscribing to Kilkari

I’m exhausted, on the verge of illness and we’re very, very tired in the India office – but – we’re EXCITED! Why? Because in the last month, the Ministry of Health and Family Welfare in India has delivered maternal and child health content developed by BBC Media Action to more than 260,000 families. Kilkari, BBC [...]

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It pays to put audience at the centre of design

Posted on: August 13, 2014
By: Harpreet Kaur
Categories: Innovation, Research |Tags: , , ,

Observation room at the Gupshup Potli usability testing lab

The ‘Gupshup Potli‘ usability testing reminded me of my first day as part of the Shaping Demands and Practices project team at BBC Media Action. It was my first meeting with our donors – the Bill & Melinda Gates Foundation (BMGF) – reviewing achievements and discussing how we could increase the reach of our project’s [...]

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Truth is stranger than fiction

Posted on: August 13, 2014
By: Amajit Mukherjee
Category: People |Tags: , , , ,

Sue Desmond-Hellmann with a CHW

I was tempted to write this blog post by a photo I saw the other day on Sue Desmond-Hellmann’s Facebook page. In the picture, Sue sat next to a Community Health Worker (CHW), who was proudly displaying her Mobile Kunji and all parties looked reasonably happy. This picture fills me with immense pride and satisfaction. [...]

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