It pays to put audience at the centre of design
Posted on: August 13, 2014
By: Harpreet Kaur
Categories: Innovation, Research |Tags: Bihar, Gupshup Potli, mHealth, Usability research
The ‘Gupshup Potli‘ usability testing reminded me of my first day as part of the Shaping Demands and Practices project team at BBC Media Action. It was my first meeting with our donors – the Bill & Melinda Gates Foundation (BMGF) – reviewing achievements and discussing how we could increase the reach of our project’s […]
Read moreTruth is stranger than fiction
Posted on: August 13, 2014
By: Amajit Mukherjee
Category: People |Tags: BMGF, Community Health Workers, mHealth, Mobile Academy, Mobile Kunji
I was tempted to write this blog post by a photo I saw the other day on Sue Desmond-Hellmann’s Facebook page. In the picture, Sue sat next to a Community Health Worker (CHW), who was proudly displaying her Mobile Kunji and all parties looked reasonably happy. This picture fills me with immense pride and satisfaction. […]
Read more